During 2024, DOpla strengthened its media presence through two major TV advertising campaigns, aired in May and October respectively on Mediaset networks. A strategic communication choice designed to enhance the company and promote DOpla’s product range to a wide audience.
Through direct and engaging visual language, the campaign told the story of how DOpla products are designed to simplify daily life, offering practical and versatile solutions for the table and every moment of conviviality, without sacrificing the aesthetics and refinement that good food or drink deserve.
The decision to rely on Mediaset, one of Italy’s leading television groups, proved to be a decisive lever. With its wide national coverage and ability to reach different targets, the campaign allowed DOpla to connect with many viewers, increasing brand recognition and quality perception.
With these two campaigns, DOpla has confirmed its desire to establish an increasingly direct dialogue with consumers through communication consistent with its corporate values. A strategic choice that looks to the future, oriented to build a brand identity that is increasingly strong, distinctive and capable of generating trust.
